“It’s crazy; over 50% of the people on the planet are women and there are only a couple of movies coming out that appeal to them or are made by them,” said Mr. Feig. Source. How to influence producers to bring out more movies that appeal to female audience?
- What is considered movies for females?
- What is the proportion of movies for female out of all movies?
- What was the success rate of those movies?
Areas of Investigation
- What are the preferences of female audience?
- Go to theatre
- Watch movies at home on a TV
- Frequency of watching movies
- Are there other preferred form of entertainment?
- Who makes movies?
- Number of men vs women?
- Do movie makers have interest and expertise in producing female movies?
- Do they see female movies as risk?
- Type of movies
- Produce more gender neutral movies
- Introduce more female oriented themes
- Generate Demand
- Target male oriented media