Strategic Advice

How to enforce prescription medicine consumption?

Startup companies are coming up with new technologies aimed at getting people to take medicine only as directed. Source: WSJ

Understand the problem better

  1. How many people miss taking medicines? How often?
  2. What is the quantifiable health impact?
  3. What is the quantifiable financial impact? $290B
  4. What type of people usually miss taking medicine?

Is it patient’s fault?

  1. Are patients forgetting to take medicine unintentionally? Perhaps they forget it and get lazy
  2. Are patients not taking the medicines intentionally? Perhaps due to side effects or bad experience such as bad taste

Or is it someone else’s fault?

  1. Are medicines easily available to patients?
  2. Are instructions clear for the patient?

Potential Solutions

Patient Driven

  1. Create awareness for patients and people who care about patients
  2. Provide training and change habits
  3. Provide financial award such as free medicines after it’s consumed regularly

Stakeholder Driven

  1. Relatives and other stakeholders remind patients about taking medicines
  2. Have relatives and friends influence the patients
  3. Serve the meds regularly

Technology Driven

  1. Automatic reminders via email, text messages, phone call, etc
  2. Self dispensing technology that automatically puts meds in water or food
  3. Integrate technology with existing device such as refrigerator, phone, computer, TV, etc
  4. Put digital biodegradable sensors in medicine to track consumption

30 thoughts on “How to enforce prescription medicine consumption?

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